Blog post By Paula Chiocchi on 2015-01-07
It’s no secret that the popularity of email marketing continues to surge. Email remains the number one channel of choice for marketers worldwide, with a recent survey reporting that 60% of executives say it’s their leading ROI generator hands down.
But to get the results you want, you’ve got to get it right. So what are the top things to keep in mind as you rely upon your go-to lead generation tool once again in 2015?
First off, it’s important to understand that even though a host of shiny new objects have made their way into the workplace, email stands out as the most critical productivity tool in business today. In fact, a Pew Research study indicates that 61% of workers say email is “very important” to their jobs, while the Internet ranks at 54%, landlines at 35%, mobile devices/smartphones at 24% and social networking at only 4%.
So if you’re targeting businesses and executives, you want to get their attention by way of the channel that matters to them most, and that is indisputably email. The next step is making sure your messages rise above the clutter in the email inboxes you’re going after…and here are three key ways you can accomplish that.
These tips are only the beginning when it comes to effective lead-generation results with your email marketing. What strategies have you found to have the most profound impact on ROI in your organization?
If you think acquiring new B2B business contacts data might make a difference for your e-mail marketing efforts in 2015, you might want to give BizFACTZ a try. While most business contacts services are delivering only 50-70% data accuracy with email data, BizFACTZ consistently exceeds that amount with 90% email accuracy. Click here to find out more and use the offer code “INTRO” to receive a 20% discount on your first order.
At OMI, we believe good things happen when you share your knowledge. That's why we're proud to educate marketers at every level - in every size and type of organization - about the basics of email marketing and the contact data that powers it.