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Blog post By Paula Chiocchi on 2016-05-04
While the content and creativity surrounding email marketing seem to get better and more sophisticated all the time, many organizations still fail to ensure that their messages are effectively delivered in the first place.
Although I’ve blogged previously on top tips for email delivery, it’s a topic worth repeating because your investment in your campaigns will be wasted if your message isn’t getting heard—or at least delivered.
Here are four (more) ways to ensure your emails reach your desired targets every time:
As ISPs evolve their methodologies and protocols for discovering and blocking spam content to keep spammers at bay, they also are not openly communicating exactly how they are determining email deliverability. That makes the mail deliverability challenge even more complicated and daunting for email marketers.
In the end, however, the solution should be less about gaming the system and cracking the code to get around ISP spam blockers, and more about obtaining and using accurate, well-researched email data. Only then will you be in position to deliver real value to a welcoming audience who will respond positively to the right message.
Find and win new customers with targeted, high-quality email marketing data from OMI. Click here for more information and download our new e-book, “The Executive’s 15-Minute Guide to Building a Successful Email Marketing Database,” today.
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At OMI, we believe good things happen when you share your knowledge. That's why we're proud to educate marketers at every level - in every size and type of organization - about the basics of email marketing and the contact data that powers it.
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