NEWS: Say Hello to New Customers: 4 Steps to Get the Most Out of Acquisition Campaigns Schedule a Call
Blog post By Paula Chiocchi on 2017-09-13
Effective sales and marketing teams know that the key to their mutual success is synergy: the more they collaborate, communicate and help each other, the more successful they will be. And despite potential divides that may have existed in the past, it seems sales and marketing practitioners are finally getting this message.
According to a new study by Televerde in which 200 B2B professionals were surveyed, 62 percent of salespeople believe that sales and marketing are aligned within their companies, with 18 percent believing they are very aligned. In addition, more than three out of four (77 percent) felt the quality of leads they receive from marketing to be good or even excellent. While these results might indicate room for improvement, the study does point to significant advancements, concluding that the divide between sales and marketing “isn’t as bleak as it was five years ago.”
With this in mind, here are five tips for marketers and sales people to work closely together to ensure mutual success:
Sales and marketing pros should recognize that they frequently have the same goals, but often have different ideas about how to best achieve them. That’s why it’s important they come together to agree on priorities and desired business outcomes. When both parties are in synch and united, the result is greater success for everyone.
Outward Media’s accurate, targeted email data can help you achieve better email marketing ROI, and convert more prospects into customers. Ask us how. Also, take a look at our complimentary e-book on building a successful B2B email marketing database.
At OMI, we believe good things happen when you share your knowledge. That's why we're proud to educate marketers at every level - in every size and type of organization - about the basics of email marketing and the contact data that powers it.
Five Best Practices for Using Email Marketing to Target SMBsGet it Now
The Executive's 15-Minute Guide to Building a Successful Email Marketing DatabaseGet it Now
A 15-Minute Guide to Fortune 2,000 Businesses and ExecutivesGet it Now
Our team will be happy to answer any of your questions.