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Blog post By Paula Chiocchi on 2019-02-20
Throughout my career as a provider of customer acquisition data, I’ve seen trends come and go. But one thing that hasn’t changed is this: what separates B2B market leaders from their competition -- regardless of their industries – is the ability to effectively acquire and leverage prospect and customer data.
A recent report by Harvard Business Review shows that companies with advanced data strategies and capabilities are not just beating their rivals, they’re exponentially generating more revenue than companies who are not sufficiently leveraging their data. However, while business leaders understand the role data can play in achieving business success, the report indicates that less than half of all companies say they have the strategies in place to achieve this.
For email marketers that want to level up their data game to drive business growth, here are my top takeaways from the report:
The bottom line is, companies that employ robust data strategies are winning the battle of attracting and retaining customers and gaining more revenue, making the payoffs well worth the investments. The only question that remains is, if you haven’t started elevating your data strategy, what are you waiting for? Every minute you delay increases the risk of lost business.
When you’re ready, I hope you know that our team at OMI is ready to support you in achieving your data acquisition goals.
Outward Media’s accurate, targeted email data can enable you to achieve better email marketing ROI by targeting your best prospects – including top-level executives -- and, ultimately, converting more prospects into customers. Take a look at our case studies to find out more.
At OMI, we believe good things happen when you share your knowledge. That's why we're proud to educate marketers at every level - in every size and type of organization - about the basics of email marketing and the contact data that powers it.
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