Blogs Small Business Expo: Use Data to Find the Secret to Entrepreneurial Success

Written by Paula Chiocchi on 2014-11-04


Over 50 percent of the working population (120 million) is employed in the small business sector, and that trend is growing, according to a recent article in Target Marketing Magazine. That’s the good news. The reality is eight out of 10 businesses will fail within the first 18 months. Even with innovative products or services and a rockstar CEO, your company won’t make it without a solid game plan and without the support of proven resources and employees.

It’s no secret that the risks and decisions associated with partnerships, technology investments, marketing spend and new hires are intense when your business is small and budget strapped. So how do you successfully navigate today’s complex business landscape and reduce the chances of failure?

There’s nothing more valuable than gaining the first-hand advice of experts – people just like you who have been there before and, in spite of the ups and downs, have ultimately created thriving businesses. Many of those experts will be on hand this week in Los Angeles at the Small Business Expo, the biggest event of its kind and, in my opinion, the best day out of the office you’ll ever spend. You’ll find all the small business insight you’ll ever need under one roof, with the ability to network, attend problem-solving workshops, build new business relationships and shop from vendors that provide products and services to help you grow your business.

I’m pleased to be speaking at this year’s event on November 6 from 12:00 to 12:45 p.m. as part of workshop session two. My presentation, titled “Five Secrets to Finding New Customers for Small Businesses,” will cover the latest in data tools and strategies that entrepreneurs and executives need to be aware of as they look to market to the right customers and grow their businesses cost effectively. I’ve spoken on this topic before, and I know my presentation will strike a chord with all those organizations that have trouble finding new customers, whether they’re startups or established companies. What they might not know is that data unlocks the key to identifying new customers, and I’ll cover the steps to finding the high quality customer data that not only leads to results-driven online marketing, email and display advertising campaigns, but also fuels successful business development – no matter what line of business you’re in.

Outward Media is also proud to be one of a number of high-profile event sponsors supporting the Small Business Expo. We support the conference because we think the content is current and on target, and we appreciate the fast-paced format. Everything is packed into one day – which is perfect for today’s busy small business owners.

Whether you’re located in L.A. or need to hop on a plane to get there, you won’t regret joining us. Best of all, attendance is free. The agenda, including my discussion, can be found online on the event website, and event registration is available here. Hope to see you soon!


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