Blog post By Paula Chiocchi on 2017-10-11
Examples of intrusive, unwanted marketing tactics abound today, making you wonder if return on investment and creating brand trust are priorities for some organizations. A new study by Marketo seems to verify this disconnect between marketers and their target customers. The report, The State of Engagement, polled more than 2,000 marketing decision makers and consumers in both the B2B and B2C realms. It reveals significant gaps in how brands are aligning with key stakeholders in what Marketo calls today’s “Engagement Economy.”
On the flip side, the report also confirms that email remains the most desired marketing channel by consumers, business purchasers and even marketers alike. Key findings include:
The findings of this latest report indicate marketers still have a way to go to deliver the experiences that their targets want and are looking for. Although marketing as an industry is evolving, the data continues to show that email remains the most desired, most effective marketing channel for reaching new customers and increasing revenue. Do you agree?
Outward Media’s accurate, targeted email data can help you achieve better email marketing ROI, and convert more prospects into customers. Ask us how. Also, take a look at our complimentary e-book on building a successful B2B email marketing database.
At OMI, we believe good things happen when you share your knowledge. That's why we're proud to educate marketers at every level - in every size and type of organization - about the basics of email marketing and the contact data that powers it.