Third-party data is on the rise, especially as privacy regulations increase and web browsers remove their support of cookies. It’s no surprise marketers are leaning into third-party data to fuel their acquisition campaigns and reach new prospects. Studies indicate U.S. third-party data spending grew 6.1% in 2019, for a total of $11.9 billion.
Recently, I shared my insights on this topic for Business2Community (B2C) Magazine. In the article, I dive into four reasons why the importance of third-party data is growing and how it gives marketers the best way to target prospects that show the most promise of becoming customers.
You can take a look at the full article on B2C here. If you have any questions or want to learn more, please reach out.
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