Third-Party Data Is Driving Digital Marketing -Here's Why

Third-party data is on the rise, especially as privacy regulations increase and web browsers remove their support of cookies. It’s no surprise marketers are leaning into third-party data to fuel their acquisition campaigns and reach new prospects. Studies indicate U.S. third-party data spending grew 6.1% in 2019, for a total of $11.9 billion.

Recently, I shared my insights on this topic for Business2Community (B2C) Magazine. In the article, I dive into four reasons why the importance of third-party data is growing and how it gives marketers the best way to target prospects that show the most promise of becoming customers.

You can take a look at the full article on B2C here. If you have any questions or want to learn more, please reach out.

Outward Media’s proven data cleansing services and targeted, accurate B2B data can enable you to achieve better digital marketing ROI and, ultimately, convert more prospects into customers. Read about our innovative approach to ABM account targeting here.