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Blog post By Paula Chiocchi on 2015-09-16
When you run tests on over a billion emails, you learn a thing or two about what works best. Just ask Brian Carroll, Chief Evangelist at MECLABS and MarketingSherpa, and the author of "Lead Generation for the Complex Sale." MarketingSherpa not only produces a well-known online marketing publication along with annual events and marketing guides, but it also conducts and reports on test results run on billions of outgoing emails.
Recently, in part four of my month-long video series, “Thought Leader Life” (#TLL), Mitchell Levy and I spent time with Brian, who drew upon his considerable experience to relay to us his 6 top marketing lessons learned from those tests – and from his work through the years:
The top priority for marketers today should be to strive for relevancy in their email communications. After all, many of your prospects are looking for a reason to not read your email, and delete it from their crowded in-boxes. Brian says that when relevancy is matched with motivation -- and the proper phase of the buying cycle – an email is viewed by the prospect as welcomed assistance to help them on their buying journey.
You can watch our complete interview with Brian by clicking here. Also, be sure to come back to the blog next week, because in part five of our video series, we’ll talk about what you can do now to make your email marketing stand out as we chat with Kneko Burney, Founder & CEO at Change3 Enterprises.
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At OMI, we believe good things happen when you share your knowledge. That's why we're proud to educate marketers at every level - in every size and type of organization - about the basics of email marketing and the contact data that powers it.
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