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Blog post By Paula Chiocchi on 2019-09-04
At OMI, we are big advocates of audience mirroring. We use it with our clients every chance we get. Why? In my 20 years in business as a marketer, it has proven to be one of the most effective strategies I’ve seen for driving sales and customer growth.
Audience mirroring involves identifying prospects who "mirror" your existing customers. I recently wrote an article for Forbes Magazine on this topic, focusing on how to put audience mirroring to work as part of prospect-focused email campaigns. The process takes a few steps, but it’s not overly complex -- businesses of all sizes can use it. A few of the steps and key takeaways from my article are highlighted below:
In closing, throughout my two-decade marketing career, I’ve seen firsthand the success that can come when businesses take the time to know their prospects and customers. Knowing them well enables you to attract more – it’s that simple.
For a deeper dive on using audience mirroring for your business, you can view my Forbes article here.
Outward Media’s proven data cleansing services and targeted, accurate email data can enable you to achieve better email marketing ROI and, ultimately, convert more prospects into customers. Take a look at our case studies to find out more.
At OMI, we believe good things happen when you share your knowledge. That's why we're proud to educate marketers at every level - in every size and type of organization - about the basics of email marketing and the contact data that powers it.
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The Executive's 15-Minute Guide to Building a Successful Email Marketing DatabaseGet it Now
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