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Blog post By Paula Chiocchi on 2018-08-22
I’ve seen many marketers struggle with testing. Typically, it’s not the type of task that most of us signed up for when we launched our marketing careers and it can be tedious – the devil is in the details. But the science of A/B testing doesn’t have to be rocket science. In fact, when it comes to email campaigns, focusing your initial testing efforts around a few key elements will allow you to achieve immediate and material improvements.
To begin, create two different email versions (version A and version B), only changing one simple aspect as suggested below, and sending each version to a small, different portion of your database to determine the version that generated the best response rates. Then send this “winning” version to the rest of your list. Simple enough?
Here are four easy aspects of your email campaigns to A/B test:
With A/B testing, my rule of thumb is to keep it simple. It doesn’t take much to ensure that you are taking the best approach to reaching your prospects and generating stronger results with your campaigns. How have your email initiatives benefited from A/B testing?
Outward Media’s accurate, targeted email data can help you achieve better email marketing ROI by targeting your best prospects – including millennials and other generations -- and, ultimately, converting more prospects into customers. Take a look at our case studies to find out more.
At OMI, we believe good things happen when you share your knowledge. That's why we're proud to educate marketers at every level - in every size and type of organization - about the basics of email marketing and the contact data that powers it.
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