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Blog post By Paula Chiocchi on 2015-08-26
Regular readers of my blog know that I sometimes appear in videos on the subject of B2B email marketing. Due to the positive feedback I’ve received – and the seemingly constant demand for email marketing advice – I’m co-hosting a new “Google Hangouts” video series as part of “Thought Leader Life,” produced by Mitchell Levy. Throughout the month of August, he and I are covering everything you need to know about B2B email marketing including the top tips and trends, best practices, data acquisition strategies and more. We’ll also interview other email marketing professionals in the field to discuss their experiences and advice as well.
In my initial interview with Mitchell, we kicked off the video series by answering the question that never seems to go away: “Is email marketing is dead?” Of course, the answer is a resounding “NO” – with very good reasons and evidence as to why not.
Here are five things for marketers to know as to why the demise of email has been greatly exaggerated.
My top counsel for B2B email marketers remains to focus on the message – creating the right communication for the right audience – and committing to the highest levels of data quality to ensure your well-crafted messages reach the desired audience in the first place.
In the next episode of our video series, Mitch and I will talk to Linda West and Rachel Rosin from Act-On Software, who will provide their best advice including insight into how email tactics and measurement have changed in recent years. Come back to the blog next week for the highlights of that discussion.
If you need help connecting with your ideal prospects and driving a higher rate of deliverability with your email marketing campaigns, consider giving BizFACTZ’ B2B marketing data a try. BizFACTZ allows you to reach targeted contacts with precision and accuracy. Click here to register on our site and use the offer code “INTRO” at checkout to receive a 20% discount on your first order.
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