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Blog post By Paula Chiocchi on 2019-08-28
The old saying “it’s not what you say but how you say it” seems to have a heightened importance for today’s B2B marketers. While B2B companies focus much of their energy and resources on creating, marketing and selling their products and services, it turns out the way they offer them may be just as important to B2B buyers.
That’s the underlying theme of a new study, “How to Meet Buyers’ Demand for (Better) B2B eCommerce,” by Sapio Research on behalf of Sana Commerce. The study is based on responses from 560 B2B buyers worldwide, and sheds some important insights into how they prefer to engage with their suppliers.
Here are five key findings and takeaways for B2B marketers:
All of these changes are occurring as millennials have become a bigger part of the workforce. In fact within the next two years, they are expected to make up 50 percent of the U.S. labor pool as baby boomer retire. As demographics evolve, it’s important to understand and adapt to the changing needs of your B2B buyers. This will allow you to significantly boost your chance of being selected by them – and prepare your company for the future generations of buyers that will follow behind them.
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