Case Study: Leading Telecom Provider Turns to OMI to Boost Sales & ROI

We’re thrilled to present an inside look at how we drove 20X ROI for a leading telecom client using our optimized B2B prospecting Email Service Provider (ESP). Read on for insight into the secret to our success.

Case Study

As one of the nation’s top telecom providers, our client set out to expand awareness and drive sales for two key service offerings. The ongoing campaign—with the first phase executed across December 2024 and January 2025—focuses on reaching previously untapped prospects using the client’s internal contact database.

Though sizable, this internal file had never been marketed to—and had not been validated for email deliverability. That’s where OMI came in.

Campaign Objectives

- Elevate brand and solution awareness

- Drive qualified leads and attributed sales

- Improve ROI over prior-year email marketing efforts

Our Process

We began with the most critical element of a successful email campaign: the data. Our team performed a full re-validation of the client’s file, categorizing email domains and assigning outbound domains to boost deliverability.

With the data optimized, we launched a sequenced three-touch email campaign over two months, using the client’s creative assets. This structure created consistent engagement, building familiarity across touchpoints with high-value prospects.

Throughout, we ensured full CAN-SPAM compliance, managed weekly opt-outs, and monitored performance metrics in real time.

Results

- Emails Sent: 9 million

- Leads Delivered: 872,411

- Open Leads: 335,188

- Open Clicks: 537,223

- Sales Attributed (as of 12/31/24): 3,514

- Cost per Lead: $0.295

- ROI: 13-point increase over prior-year campaign

Since the campaign will continue through the end of June 2025, stay tuned for updated results.

What Drove Success?

- Sequenced, Three-Touch Model: Our tested cadence built engagement and improved conversions.

- Data Quality: Cleansing and validation elevated performance and inbox placement.

- Expert Execution: Every aspect—from strategy to compliance—was tightly managed by our results-focused team.

This campaign reflects the strength of OMI’s performance-driven model. But for us, it’s just business as usual: using data, strategy, and experience to drive real results.

In Their Words

“We’re extremely proud of these results. Our clients know that partnering with OMI is always a win because we focus on business outcomes.”
— Paula Chiocchi, CEO, OMI

“Our success in this campaign was driven by a formula of proven practices, an experienced team, and relentless attention to data quality. That’s why we continue to partner with OMI.”
— Telecom Client

Ready to activate your data and see results like this? Contact us: request@outwardmedia.com