NEWS: Say Hello to New Customers: 4 Steps to Get the Most Out of Acquisition Campaigns Schedule a Call
Blog post By Paula Chiocchi on 2018-02-28
After years of evolution and struggle, marketers are finally getting a handle on data and analytics --thanks to the abundance of tools and resources now available. They’ve gotten much better at using data to reach prospects through targeted campaigns and personalize their communications based on the buyer journey, while also relying on ongoing testing to optimize their efforts.
As data has moved to the forefront in marketing, it’s clear that the days of generic campaigns and mega-blasting, especially when it comes to email, are long gone. In fact, a new study by marketing research firm Ascend2 indicates that marketers have really upped their game with data usage – and the proof is in the campaign results and business outcomes.
From my perspective, here are four ways I’m seeing top marketers use data to drive high-quality leads and stronger revenue with their customer acquisition campaigns:
While marketers continue to make inroads in leveraging data and analytics to sharpen their email campaigns, there will always be those who can use more education, guidance and support in order to enjoy similar improved results. We at OMI stand ready to help, answer questions, and deliver what every marketer is looking for at the end of the day: increased revenue for their companies.
Outward Media’s accurate, targeted email data can help you achieve better email marketing ROI by targeting your best prospects and, ultimately, converting more prospects into customers. Take a look at our case studies to find out more.
At OMI, we believe good things happen when you share your knowledge. That's why we're proud to educate marketers at every level - in every size and type of organization - about the basics of email marketing and the contact data that powers it.
Five Best Practices for Using Email Marketing to Target SMBsGet it Now
The Executive's 15-Minute Guide to Building a Successful Email Marketing DatabaseGet it Now
A 15-Minute Guide to Fortune 2,000 Businesses and ExecutivesGet it Now
Our team will be happy to answer any of your questions.