Blog post By Paula Chiocchi on 2020-04-29
Although I always advise clients to keep their marketing moving forward during hard times, it’s no surprise that many marketers are now facing the prospect of budget cuts. As this occurs, high ROI and identifying and reaching the right prospects at the right time with the right offer is more critical than ever. And from my perspective, email – with an ROI of as high as $44 for every dollar spent, according to Campaign Monitor – is the perfect answer. Add in the fact that email open rates are now rising, and it’s easy to see that your email database just got way more important. Now, more than ever, the pressure is on to clean up your list fast.
I’ve written in Forbes about the power of deep database cleansing: it’s a practice that provides an important foundation for both acquisition and customer marketing. Today, I’m happy to share 4 important points from my Forbes article:
If you haven’t yet modernized your approach to database cleansing, now is the time to get it done so that you can make sure the marketing you do now unleashes the greatest impact for your business. I hope you’ll take a moment to check out OMI’s automated data cleansing services. And as you consider changes in your marketing strategy, remember, it’s important to make sure your messages continue to be heard, even in challenging times. For many marketers, it all starts with deep database cleansing.
Outward Media’s proven data cleansing services and targeted, accurate email data can enable you to achieve better email marketing ROI and, ultimately, convert more prospects into customers. Take a look at our case studies to find out more.
At OMI, we believe good things happen when you share your knowledge. That's why we're proud to educate marketers at every level - in every size and type of organization - about the basics of email marketing and the contact data that powers it.
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