Audience Infrastructure for the AI Era

The B2B2C
Living File

Connecting business professionals to their consumer identity.

One audience. Every channel.Better marketing outcomes.

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Verified Business Professionals

Consumer-Linked Profiles

How It Works

One Audience Platform.
Multiple Intelligence Sources. Every Channel.

The B2B2C Living File combines verified identity, intent, firmographic, behavioral, and predictive intelligence into one continuously updated audience asset—activated across every channel your organization uses.

"Creative changes. Media changes. Technology changes. Your audience strategy stays constant."

Resources

Explore the B2B2C Living File Playbooks

See how audience infrastructure supports both brand marketing teams and agency partners.

Brand & Marketing Teams

The Brand Playbook

OMI B2B2C Living File

Audience infrastructure for brand marketing, demand generation, ABM, consumer marketing, growth, martech, and analytics.

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Agency & Media Partners

The Agency Playbook

OMI B2B2C Living File

Audience infrastructure for holding companies, media agencies, programmatic teams, ABM, identity resolution, clean rooms, and martech partners.

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The Challenge

Audience Infrastructure for the Modern Buying Journey

Today's buying journey no longer follows a straight line from awareness to purchase. Business decision-makers encounter your brand across email, digital advertising, social media, connected TV, and direct mail—often simultaneously.

Fragmented Marketing

Different audience definitions across platforms

Inconsistent targeting and fragmented customer experiences

Duplicate audience development and disconnected measurement

Limited cross-channel attribution

Difficulty determining what actually drives performance

One Trusted Foundation

One verified audience definition

Consistent cross-channel targeting

Unified measurement and attribution

Continuous improvement with every campaign

Your ABM platform operates on one audience definition. Your agency activates against another. Your demand generation team works from a third. The result is a fragmented customer experience, inconsistent messaging, and marketing investment that is difficult to measure and impossible to optimize.

The OMI B2B2C Living File was designed to solve this problem by connecting verified business identity to consumer identity—creating one shared audience foundation across every team, every channel, and every partner.

Core Capabilities

What Makes the B2B2C Living File Different

Most audience databases are built once and updated periodically. The B2B2C Living File was designed as a continuously improving strategic asset—built on verified identity, powered by AI, and activated across every delivery model.

A Living Audience

It learns from every campaign, incorporates new buying signals, identifies emerging buying groups, and expands into higher-value segments over time. This is not a static database. It is a living audience infrastructure that compounds in value with every campaign cycle.

Built on Verified Identity

Every match is real. Every audience is actionable. Most identity data is a best guess — probabilistic models that estimate who someone might be. Ours isn't a guess. Every business professional in the Living File is verified and matched to real consumer identity, so the audience you build today is the same audience your campaigns reach tomorrow — no decay, no drift, no wasted spend chasing the wrong person.

One Strategy Across Marketing and ABM

The B2B2C Living File eliminates the audience gap between marketing campaigns, account-based programs, sales outreach, customer marketing, and expansion initiatives—providing a single, shared audience foundation across the entire customer lifecycle.

Activate Your Way

Designed to activate across every delivery model—secure PII for CRM enrichment, privacy-conscious platform delivery, activation-ready audiences for agency execution, and fully managed audience services. Marketers retain ownership of a consistent foundation regardless of how campaigns run.

Measure What Matters

Know what actually worked. Campaigns fail quietly when you can't tell which channel, message, or audience actually drove the result. Because the Living File keeps one consistent identity across every channel, you can finally see the full path — not just the last click — and prove which parts of your strategy are earning their budget.

Durable Across Platform Changes

Campaigns come and go. Platforms evolve. Agencies change. Your audience should remain one of the most valuable strategic assets your organization owns—maintained and improved across every technology and partner transition.

Beyond Traditional B2B

Built for Organizations That Market Across Professional and Consumer Identities

While designed for enterprise B2B marketers, the B2B2C Living File is equally valuable for organizations that need to reach decision-makers across both their professional and consumer identities—or that market to professionals in their personal capacity.

Financial Institutions

Automotive Manufacturers

Healthcare Organizations

Technology Companies

Luxury Brands

Travel Providers

Insurers

Educational Institutions

Home-Services Firms

One audience. Every channel.
Continuously improving.

Campaigns come and go. Platforms evolve. Agencies change. Your audience should remain one of the most valuable strategic assets your organization owns.