Find and connect with your ideal prospects. Define and select your targets to expand your reach. Empower your sales and marketing teams with accurate, complete contact data.
If a business wants to grow, it needs to find new customers. Since our founding in 1998, OMI has been dedicated to empowering companies to do just that. Our high-quality business contact data is used by Fortune 1000 firms and start-ups alike to fuel modern digital marketing initiatives – from intent monitoring and email marketing, to display ads, social media and more.
OMI offers the industry’s most comprehensive business-to-business (B2B) database and also maintains a specialty vertical medical database , giving you access to more than 67MM+ decision makers. Our data enables you to connect with targeted buyers and influencers, scale your marketing reach, and ultimately, convert more prospects into customers.
OMI uses techniques such as audience building and IP address tracking to power precision targeting, allowing you to reach the right decision makers for your solutions – at the right time in their buying journey.
And because clean data is the only way to drive success with digital marketing, OMI has invested in specialized tools and expertise to provide professional grade database cleansing services. We save our clients countless hours of time and all the costs and aggravation associated with database maintenance and optimization.
Since our founding in 1998, from our offices in Los Angeles, OMI continues to pioneer new approaches to data-driven customer acquisition and lead generation. Our high-quality business contact data is used by Fortune 1000 firms and start-ups alike to fuel modern digital marketing initiatives – from intent monitoring and email marketing, to display ads, social media and more. And while our data is what differentiates us, it’s our experienced data scientists that ensure our clients achieve their marketing goals. Read more about our leadership team here.
With increased privacy regulations and many browsers removing third-party cookies, it’s likely that sooner or later, digital marketing based on tracking cookies will be gone for good. And now – before it’s too late – is the time for marketers to reset and evaluate their options for a cookie-less world. Here are three conversation starters that put this topic in perspective: Cookies have limitations: Even though cookies have long been a digital marketer’s go-to for
As many of us have already learned this year, to get new business and stay successful, you’ve got to get creative. And to find new leads, that means reaching the right decision-makers --whether they’re in the office or, as a recent headline in The New York Times phrased it, “logged on from the laundry room.” Here are 4 ways to use data to do just that and at the same time keep a focus on where your prospects are in the buying journey. After all, knowing when to reach
It used to be that the B2B buying journey was a specific, well-defined path set by marketers. But now, many buyers are ignoring the “road signs” to choose their own journey. Some may still go along the paved path, but others are cutting through side trails or stepping out into the woods by themselves. Buyer behavior is changing, and in fact, the entire B2B customer journey has been undergoing a transformation. So how do you adjust? Recently I came across a Marketing Profs article
At OMI, we believe good things happen when you share your knowledge. That’s why we’re proud to educate marketers at every level – in every size and type of organization – about the basics of email marketing and the contact data that powers it . Our goal is to create a better understanding of what goes into email marketing so that you can improve what you get out of it.
Need insight into what will make your campaign stand out from the rest? Ask for a free consultation. Or, get started by taking a look at our 10-track video series covering all the essential building blocks of email data and acquisition email marketing.
Intro to Data Marketing
Intro to Definitions of Prospect Data
Intro to EPSs: Cost-Benefit Analysis
Intro to Data-Powered Email