Find and connect with your ideal prospects. Define and select your targets to expand your reach. Empower your sales and marketing teams with accurate, complete contact data.
If a business wants to grow, it needs to find new customers. Since our founding in 1998, OMI has been dedicated to empowering companies to do just that. Our high-quality business contact data is used by Fortune 1000 firms and start-ups alike to fuel modern digital marketing initiatives – from intent monitoring and email marketing, to display ads, social media and more.
OMI offers the industry’s most comprehensive business-to-business (B2B) database and also maintains a specialty vertical medical database , giving you access to more than 67MM+ decision makers. Our data enables you to connect with targeted buyers and influencers, scale your marketing reach, and ultimately, convert more prospects into customers.
OMI uses techniques such as audience building and IP address tracking to power precision targeting, allowing you to reach the right decision makers for your solutions – at the right time in their buying journey.
And because clean data is the only way to drive success with digital marketing, OMI has invested in specialized tools and expertise to provide professional grade database cleansing services. We save our clients countless hours of time and all the costs and aggravation associated with database maintenance and optimization.
Since our founding in 1998, from our offices in Los Angeles, OMI continues to pioneer new approaches to data-driven customer acquisition and lead generation. Our high-quality business contact data is used by Fortune 1000 firms and start-ups alike to fuel modern digital marketing initiatives – from intent monitoring and email marketing, to display ads, social media and more. And while our data is what differentiates us, it’s our experienced data scientists that ensure our clients achieve their marketing goals. Read more about our leadership team here.
Finding the right balance with your B2B marketing campaigns can be challenging. From messaging, to design, audience, and channels, many elements must work well together to reach the right people, at the right time, with the right message. When you do find the right combination—when clicks and conversions are up—it can be tempting to think that if you keep everything the way it is, it will stay that way. But when the environment changes, your campaigns must too. B2B marketing can&
Spring is often a time to get organized and implement new, good habits. As marketers, your prospect and customer databases are no different. But there are many challenges to maintaining a clean and accurate database, from starting with poor quality data to the regular data decay that happens over time. And if you delay cleaning your database you’re almost certain to end up with an even bigger project. I recently shared six proven database “spring cleaning” strategies in an
While it’s important to keep up with the many changes in digital marketing, you can’t forget email marketing—because most B2B buyers still prefer it. A recent article from Media Post reports that email reigns supreme with 54% of millennials and 60% of older generations choosing it as the most preferred channel in the B2B purchase journey. The study also noted that many sources are consulted during the purchasing journey, including telephone, in-person meetings, as well as
At OMI, we believe good things happen when you share your knowledge. That’s why we’re proud to educate marketers at every level – in every size and type of organization – about the basics of email marketing and the contact data that powers it . Our goal is to create a better understanding of what goes into email marketing so that you can improve what you get out of it.
Need insight into what will make your campaign stand out from the rest? Ask for a free consultation. Or, get started by taking a look at our 10-track video series covering all the essential building blocks of email data and acquisition email marketing.
Intro to Data Marketing
Intro to Definitions of Prospect Data
Intro to EPSs: Cost-Benefit Analysis
Intro to Data-Powered Email