Our Mission

OMI is a trusted data partner to Fortune 2000 businesses and startups alike. We provide the highest quality, most accurate audience data to fuel engaged, integrated, omni-channel campaigns.

Combining our massive B2B2C database with intent data, audience media activation, and other innovative marketing services, our mission is to deliver real data, real results and invaluable reach to real people.

Empower your sales and marketing teams with accurate, complete contact data

Trusted By Today's Top Brands

"Mediacom Business has consistently invested in small business marketing data from Outward Media because it delivers real results to our bottom line. In the first deployment of our most recent database refresh, which included nearly 400k small business decision makers, we achieved an open rate of approximately 2.5%.

In addition, not only did we realize a web traffic increase to more than 10k visitors, but our business also saw the highest revenue performance of all time that month."

Kristi Salmon VP of Marketing - Mediacom Business

"We have now been working with OMI for a couple of years both for our own marketing as well as our clients. OMI has done a great job matching email to postal data with a wide breadth of data especially in the SMB space. They have been professional and responsive every time and have become an important part of our own internal marketing team as well supporting our B2B clients."

Keith G VP, Corporate Sales & Marketing at Modern Postcard

Why Choose OMI

At Outward Media, Inc. (OMI), we know that navigating the complexities of omni-channel audience data and customer acquisition campaigns can be challenging. At the same time, ad fraud related to bot activity is escalating, threatening the success of digital campaign targeting.

OMI addresses all of these issues with next-generation ad fraud detection and an unparalleled dedication to data accuracy. The result is a 30% campaign performance boost, on average, for our clients.

OMI is fully dedicated to empowering you to confidently reach your target audiences using our innovative data solutions and services -- including the world’s largest database of U.S.-based SMBs.

Discover OMI today for success powered by data.

Expand and enhance your reach and results by leveraging our data, solutions and services:

B2B Living File® Database

Our approach takes all the risk out of database licensing by:

  • Removing or correcting inaccurate contacts
  • Applying ongoing data maintenance
  • Using real-time processes and automation
  • Maintaining business email addresses with guaranteed 95% validity

Healthcare Database

Decision-makers for your omni-channel audiences:

  • Physicians, dentists, office managers, nurses
  • Full data record with corporate emails
  • Hospitals, group practices, clinics, single practitioners

Digital Media Activation

Advertisers can revolutionize their marketing efforts with precise audience targeting and optimized campaign performance, all while eliminating up to 30% of bot traffic using our advanced methodology.

Data Cleansing

Contact data decays 3-5% per month! Are you keeping your database clean, accurate and up to date?

Intent Monitoring

Finding buyers "in-market" is the goal of every marketing campaign. OMI ingests 14 billion digital signals weekly to identify engaged prospects that are ready to buy.

Email Marketing Campaigns

With our own proprietary ESP, OMI can safely, securely and effectively send and deliver third-party emails for our clients.

Awards and Affiliations

Read our Case Studies

OMI Enterprise Email Marketing Report

Electronic Payment Processing Innovator VyaPay Partners with OMI to Fuel Explosive B2B Sales Growth

OMI Email Data Boosts Regional Telecom Provider's Qualified Leads by 57%

e-Marketing Compilation Methods Best Practices

Need insight into what will make your campaign stand out from the rest? Request a free consultation.