Electronic Payment Processing Innovator VyaPay

VyaPay, an electronic payment processing startup, needed high-quality B2B data to rapidly build its sales pipeline. OMI's targeted contacts fueled explosive growth — with the first OMI-driven campaign leading to a $30M deal in under a month.

The Client

VyaPay is an electronic payment processing service specializing in the latest technology trends. After receiving capital funding, VyaPay was a fast-moving startup with an aggressive growth mandate — but lacked an existing customer database. The target audience: small QuickBooks-using businesses with fewer than 100 employees.

The Situation

• No existing customer database after funding secured
• Needed high-quality data to generate qualified leads for a newly hired sales team
• Target: small businesses using QuickBooks with fewer than 100 employees
• Primary goals: accuracy and deliverability to reach the right decision-makers

The Solution

• OMI supplied a highly targeted list of QuickBooks-using SMBs matching VyaPay's ideal profile
• Data was cleansed and validated to OMI's 95%+ email validity guarantee
• Campaign messages highlighted VyaPay's QuickBooks integration and Instant Online Approval
• OMI guided the email strategy to maximize deliverability and conversion rates

The Outcome

• OMI data now provides more than 30% of VyaPay's total new sales leads
• The first OMI-driven email campaign produced a $30M deal in under one month
• VyaPay scaled from a startup with no database to a data-driven sales engine
• The partnership expanded as OMI data continued fueling pipeline growth