OMI Increases Qualified Leads by 57% in 2019

A regional telecom provider serving the Midwest and Southern U.S. was struggling with low email deliverability and poor leads from a previous data vendor. OMI's high-quality targeted data transformed their campaigns — boosting qualified leads by 57% in 2019.

The Client

Serving the Midwest and Southern U.S., this regional telecom provider is one of the nation's tenth largest cable television companies and a leading cable operator focused on smaller cities and towns — a market segment requiring precise, localized data targeting.

The Situation

• Previous campaigns using a high-profile data provider had low deliverability and poor lead generation
• Poor data quality resulted in low ROI and frustrated sales teams
• The company needed accurate, targeted contacts to reach B2B and SMB customers in rural markets
• They required a data supplier with high volume, proven email validity, and geographic coverage

The Solution

• OMI was selected as the new data provider after a comprehensive search
• OMI supplied targeted B2B and SMB contacts with 95%+ email validity guarantee
• Contacts were filtered by geography to match the telecom's rural and mid-size city footprint
• OMI's data quality ensured high inbox placement and accurate prospect targeting at scale

The Outcome

• Qualified leads increased by 57% compared to the previous year's campaign results
• Email deliverability reached 95%+ vs. the previous provider's poor performance
• Campaign ROI improved significantly as more contacts converted to qualified leads
• The telecom expanded its OMI data partnership for ongoing acquisition campaigns

"OMI turned around this client's previous email marketing initiatives and empowered them to reach their target market, earning significantly more leads and greater business success."