National Fitness Company Case Study

The owner of 11 franchise locations for a nationwide fitness company partnered with marketing agency 10K Advertising and OMI to fuel membership growth through targeted email — achieving outstanding new member acquisition results across local markets.

The Client

A nationwide fitness company with more than 1,400 club locations and 10K Advertising, their marketing agency. The campaign targeted 11 franchise locations owned by a single franchisee seeking to drive new memberships through cost-effective digital outreach.

The Situation

• The franchise owner needed to fuel membership growth beyond organic and referral channels
• Email marketing was identified as a cost-effective way to reach nearby prospects
• Accurate local contact data was critical for targeting people near each of the 11 club locations
• Previous outreach had limited reach — a targeted data-driven approach was required

The Solution

• OMI supplied geographically targeted consumer contacts around each club location
• Data was filtered by proximity and demographics likely to respond to fitness membership offers
• Email campaigns were designed by 10K Advertising with compelling membership promotions
• OMI's high email validity ensured messages reached real in-market prospects

The Outcome

• New memberships grew significantly across all 11 targeted franchise locations
• Campaign delivered strong ROI vs. traditional marketing channels
• Email-driven acquisition proved scalable and repeatable across the franchise footprint
• The franchisee and 10K Advertising expanded the OMI data program to additional locations