Leading Telecom Provider Successfully Targets SMBs

A leading national telecom provider needed to dominate the SMB segment through email. OMI's data powered 82% of the telecom's SMB email channel revenue in 2017 — delivering a 118:1 email marketing ROI and establishing OMI as their core acquisition engine.

The Client

A major national telecom provider with an aggressive focus on the small and medium business (SMB) market. With a large sales team and growth targets, the company needed a scalable way to generate qualified SMB leads through the email channel.

The Situation

• The telecom needed to grow SMB market share in a highly competitive landscape
• Previous campaigns lacked the data quality to reach the right SMB decision-makers
• The client required a partner who could deliver both volume and accuracy at scale
• Campaign performance needed to be directly tied to measurable SMB revenue

The Solution

• OMI provided large-scale, high-quality SMB email contact lists targeting key verticals
• Data was filtered by company size, industry and geography to match the telecom's target segments
• OMI's 95%+ email validity guaranteed strong deliverability and sender reputation protection
• Multiple acquisition campaign waves were executed throughout 2017

The Outcome

• OMI-powered campaigns generated 82% of the telecom's SMB email channel revenue in 2017
• Email marketing ROI reached 118:1 — an exceptional result by any industry benchmark
• The OMI partnership became the primary growth lever for the telecom's entire SMB business unit
• Campaign success led to a renewed and significantly expanded OMI data agreement for 2018