Leading Telecom Provider Achieves 2.5× ROI

A leading fiber internet telecom provider faced low email delivery rates and poor prospect conversions in its acquisition campaigns. OMI delivered clean, targeted data and campaign management — achieving 2.5× ROI and transforming their outreach.

The Situation

With lower than expected cold email delivery rates and prospect conversions, this fiber internet telecom provider needed a solution for its acquisition campaigns. The company was unable to use its own CRM for new business development due to strict email sender reputation restrictions — and previous campaigns were failing to reach the right contacts.

The Solution

• OMI supplied high-quality, verified email data targeting the telecom's fiber-lit building footprint
• OMI managed acquisition email campaigns end-to-end
• Strict deliverability protocols ensured high inbox placement rates
• Targeted contact records replaced unreliable CRM data for new business outreach

The Outcome

• Campaign ROI reached 2.5× — significantly exceeding targets
• Ongoing OMI-managed campaigns achieved up to 25× ROI
• Email delivery rates recovered to 90%+ from previous failures
• The telecom expanded its OMI partnership for new markets