Leading Telecom Data Cleanse Case Study 2021

A Fortune 25 telecom company needed to maintain an accurate, reliable prospect database through the volatility of the pandemic and the Great Resignation. OMI's ongoing database cleansing and enhancement service kept their data campaign-ready.

The Situation

Maintaining an accurate, reliable prospect database escalated as a challenge when the pandemic forced business shutdowns and the Great Resignation created unprecedented employee turnover. This Fortune 25 telecom needed a solution for performing ongoing database maintenance and increasing the accuracy and validity of its prospect records.

The Solution

• OMI performed comprehensive data cleansing to remove invalid and outdated records
• Email validation ensured deliverability and protected sender reputation scores
• Ongoing monthly maintenance kept the database current as contacts changed roles
• Firmographic enhancement added missing data fields to enrich prospect profiles

The Outcome

• The prospect database was fully vetted by a leading management consulting firm
• Email sender reputation was protected from bad data degradation
• The company gained reliable data for continued acquisition campaigns
• OMI's continuous cleansing model successfully adapted to high turnover conditions