OMI's Database Cleansing, Enhancement and Maintenance Service

OMI's Database Cleansing, Enhancement and Maintenance Service helps companies with multi-vendor contact data files achieve maximum deliverability, protect sender scores, and improve campaign ROI through rigorous ongoing data hygiene.

Service Description

Companies source email data files from multiple vendors with varying quality levels across postal, phone, email, and URL fields. OMI runs a deep clean on these databases as a batch project — removing email data that could harm deliverability and sender reputation — and returns a verified, optimized contact file ready for high-performance campaigns.

What's Included

• Suppression of known bad email addresses, role addresses, and spam traps
• Deduplication to eliminate redundant records across all vendor files
• Email syntax validation and MX record verification for every address
• Firmographic data enrichment to fill in missing company and contact details
• Phone and postal validation for omni-channel marketing accuracy

Monthly Email Maintenance

Ongoing monthly maintenance ensures your database stays clean as contacts change jobs, companies close, and email addresses expire. OMI's continuous hygiene service protects your sender score and ensures every campaign launches with the most accurate, up-to-date data possible.