Scaling Smarter with Data: How High-Growth B2B Brands Build Sustainable Pipeline
October 29, 2025 · By Paula Chiocchi · 2 min read
By Paula Chiocchi · October 29, 2025
When I founded OMI, I had one goal: empower businesses to grow by reaching the right audience with the right data. Nearly 25 years later, that's still our mission—but the tools, technologies, and channels we use to achieve it have evolved dramatically.
Insight 1
As I recently shared on the Scale Smarter Podcast with host Brae Rutherford, OMI's growth story mirrors the evolution of marketing itself—from direct mail to digital, from media buying to precision audience building. Today, we operate at the intersection of data, media, and technology, ensuring brands and agencies harness accurate, compliant, and scalable B2B data to fuel customer acquisition and growth.
Insight 2
Here are seven things to know about the way we work and why top brands continue to turn to us for our data, services, expertise--and most of all, our dedication to their success:
Insight 3
At OMI, everything starts with data. Our U.S. business database includes 18 million companies and more than 150 million professional contacts—manager-level and above—so our clients reach real decision-makers, not generic names or inactive inboxes. Whether we're supporting a telecom provider, a financial brand, or an e-commerce platform, our job is to make sure every campaign begins with clean, validated, and relevant audience data.
Insight 4
Some clients simply license our data to build their internal CRM and drive their own marketing. Others partner with us end-to-end, using our acquisition email marketing services to expand reach and generate new leads. In either case, our focus is on assisting marketers to connect with the right people—efficiently and at scale. Go here to see our case studies.
Outward Media is a trusted data partner to Fortune 2000 businesses and startups alike. We provide the highest quality, most accurate audience data to fuel B2B email and multichannel marketing campaigns. Contact us today to learn more.