OMI in Forbes: 4 Strategies Shaping Marketing Targeting and Execution Now
December 17, 2025 · By Paula Chiocchi · 1 min read
By Paula Chiocchi · December 17, 2025
In 2025, OMI was quoted more than 50 times in Forbes. That level of visibility doesn't happen by accident. Each month, Forbes Agency Council editors curate a small number of member insights from hundreds—often thousands—of submissions across the agency and marketing landscape.
Insight 1
What stood out to the editors also reflects what stood out in the market: practical, data-driven approaches to marketing strategy and execution. Taken together, these quotes form a clear snapshot of what shaped our industry as well as our services at OMI in 2025. Here are four of them that zero in on what we do and what we believe will continue to have relevance and impact in 2026:
Insight 2
In "How to Run Smart, Scalable Campaigns without Cookies," we outlined how modern identity and data architecture can replace legacy tracking methods:
Insight 3
"We use identity graphs with anonymized IDs, data enrichment, and AI-supported audience modeling. By linking verified business domains, emails, and device IDs—and merging client CRM data with verified B2B and B2B2C datasets—we create privacy-safe, cross-channel profiles. With AI and other tools, we unlock lookalike and intent-based segments to add precision, scale, and measurability to campaigns."
Insight 4
The takeaway: cookie loss doesn't reduce precision—it raises the bar for better data design.
Outward Media is a trusted data partner to Fortune 2000 businesses and startups alike. We provide the highest quality, most accurate audience data to fuel B2B email and multichannel marketing campaigns. Contact us today to learn more.