From Forbes: 7 Data-Driven Principles Shaping B2B Marketing ROI in 2026
December 3, 2025 · By Paula Chiocchi · 1 min read
By Paula Chiocchi · December 3, 2025
B2B marketers are swimming in data, yet many still struggle to connect that data to measurable business growth. At the same time, the martech landscape continues to expand, with more than 15,000 solutions now available worldwide.
Audit and reset your marketing data ecosystem
Before you can improve outcomes, you must first understand your current data reality. According to Ascend2's 2024 Data-Driven Marketing Survey, just 15% of respondents said their data is completely integrated. Although an increasing number of marketers are focusing on centralizing data and removing silos, the ongoing challenge of turning information into clarity remains significant.
Outward Media is a trusted data partner to Fortune 2000 businesses and startups alike. We provide the highest quality, most accurate audience data to fuel B2B email and multichannel marketing campaigns. Contact us today to learn more.