For Service Businesses: 4 B2B Marketing Strategies That Actually Work
June 6, 2023 · By Paula Chiocchi · 1 min read
By Paula Chiocchi · June 6, 2023
While many small-to-midsize businesses (SMB) have been short-staffed in recent years, most have the good fortune to rely upon a trusted network of service providers that offer specialized expertise in areas like accounting, IT, legal, web design, marketing, or banking.
Insight 1
SMBs need service businesses – and service businesses need a steady flow of new SMB prospects if they want to scale their revenue, but many don't know where to turn. The tried and true methods they've used in the past to attract new customers, such as print ads in the local newspaper, just don't cut it anymore. And while referrals are great, word of mouth will only get you so far.
Insight 2
If you have a service business, it's time to modernize and scale your approach to finding SMB customers. Here are three ideas to guide your strategy:
Insight 3
There are more than 30 million small businesses in the U.S., representing a significant market for B2B service companies. Yes, a single "whale" account can move the needle significantly—but that same bump up can be quickly bumped down if they leave.
Insight 4
With budgets tightening and economic uncertainty figuratively hanging over our heads, relying only on large businesses can be an unnecessary risk. Besides, the reality is, there are only 2,000 Fortune 2000 businesses and everyone knows who they are, which makes getting your foot in the door highly competitive.
Outward Media is a trusted data partner to Fortune 2000 businesses and startups alike. We provide the highest quality, most accurate audience data to fuel B2B email and multichannel marketing campaigns. Contact us today to learn more.