DCX and Brand Trust: The New Competitive Moat in B2B
May 30, 2023 · By Paula Chiocchi · 2 min read
By Paula Chiocchi · May 30, 2023
As a B2B data provider, I've been thinking a lot more about trust this year than usual.
Insight 1
Trust has become a rare commodity. We're living in a world of deepfakes, online scams, and social media influencers posting "#ad" at every turn. Yet, trust is essential for our well-being as humans, our relationships, society—and business. After all, you're not just selling a product or service, you're building a relationship.
Insight 2
Business relationships today are built and grown based on how customers and potential customers interact on digital channels such as websites, mobile apps, social media, and email. That's why building a positive Digital Customer Experience (DCX)—a customer's overall experience with a company's digital channels—is crucial. TSIA says DCX is so important, that "in the next 5 years your market share will be doubled (or halved)" based on how effective it is.
Insight 3
Which brings me back to data. If business relationships are built online and trust is essential for those business relationships, then your digital audience—and the marketing data behind it—is your golden ticket to success. Digital marketers need confidence in the audiences they are building and targeting, and the contact data they're using. It's not only important for the purpose of your campaigns (reaching the right people at the right time with the right message on the right channel) but also
Insight 4
Customers want brands to show that they know them with personalized content. That trust opens the door for the brand to build an instant connection with a decision-maker— a new prospect. But the easiest way to show a customer you don't know them is to personalize something using inaccurate data. When your personalization is off, your relationship with your prospects and customers degrades – at best – and may be lost, at worst.
Outward Media is a trusted data partner to Fortune 2000 businesses and startups alike. We provide the highest quality, most accurate audience data to fuel B2B email and multichannel marketing campaigns. Contact us today to learn more.