Find and connect with your ideal prospects. Define and select your targets to expand your reach. Empower your sales and marketing teams with accurate, complete contact data.
If a business wants to grow, it needs to find new customers. Since our founding in 1998, OMI has been dedicated to empowering companies to do just that. Our high-quality business contact data is used by Fortune 1000 firms and start-ups alike to fuel modern digital marketing initiatives – from intent monitoring and email marketing, to display ads, social media and more.
OMI offers the industry’s most comprehensive business-to-business (B2B) database and also maintains a specialty vertical medical database , giving you access to more than 67MM+ decision makers. Our data enables you to connect with targeted buyers and influencers, scale your marketing reach, and ultimately, convert more prospects into customers.
OMI uses techniques such as audience building and IP address tracking to power precision targeting, allowing you to reach the right decision makers for your solutions – at the right time in their buying journey.
And because clean data is the only way to drive success with digital marketing, OMI has invested in specialized tools and expertise to provide professional grade database cleansing services. We save our clients countless hours of time and all the costs and aggravation associated with database maintenance and optimization.
Since our founding in 1998, from our offices in Los Angeles, OMI continues to pioneer new approaches to data-driven customer acquisition and lead generation. Our high-quality business contact data is used by Fortune 1000 firms and start-ups alike to fuel modern digital marketing initiatives – from intent monitoring and email marketing, to display ads, social media and more. And while our data is what differentiates us, it’s our experienced data scientists that ensure our clients achieve their marketing goals. Read more about our leadership team here.
Ever get the feeling your prospects just aren’t that into you? They visit your website, spend a few minutes on each page, click through (just like you hoped they would) to the CTA. Then, instead of leaving their name and contact information so you can reach them, they ghost you. Don’t worry, it’s not you. It’s them. Really. Buyers today are hesitant when it comes to sharing their information. Blame it on increasing privacy concerns or just the sheer volume of ads out
Sales and marketing alignment is often a top business priority and it’s easy to understand why: Forrester says that highly aligned companies grow 19% faster and are 15% more profitable. If the B2B funnel is a long-distance relay race—then the marketing role is to generate awareness and spark interest, and the sales role is to move the lead through the funnel. In a perfect world, the two groups hand the figurative baton seamlessly back and forth as needed throughout the buying process
Marketers talk a lot about targeting big, enterprise-level prospects, and at OMI we know the value of reaching small businesses, but what about the businesses in between? A recent Harvard Business Review article called the middle market a “critical yet often overlooked segment of our national economy.” Businesses considered to be mid-market typically have around 250-1,000 employees and revenues from $100-500 million. Not too big and not too small, mid-market targets are the “
At OMI, we believe good things happen when you share your knowledge. That’s why we’re proud to educate marketers at every level – in every size and type of organization – about the basics of email marketing and the contact data that powers it . Our goal is to create a better understanding of what goes into email marketing so that you can improve what you get out of it.
Need insight into what will make your campaign stand out from the rest? Ask for a free consultation. Or, get started by taking a look at our 10-track video series covering all the essential building blocks of email data and acquisition email marketing.
Intro to Data Marketing
Intro to Definitions of Prospect Data
Intro to EPSs: Cost-Benefit Analysis
Intro to Data-Powered Email