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Blog post By Paula Chiocchi on 2022-01-05

Digital marketing is always an evolving field, but the last few years have seen even more upheaval and rapid-fire change. If you’re not actively trying, it can be hard to keep up. The opportunity to regularly share insights and resources through this blog, as well as outside sources including Forbes Agency Council and Business 2 Community, is both a joy and a privilege to me. As such, it’s always interesting to see what topics and specific blog posts resonated most with readers through our year-end Google Analytics numbers.


Here are the top five 2021 OMI blogs that received the most website traffic and my thoughts on what they say about the state of digital marketing.


  • ICYMI: OMI Is Now Live in the LiveRamp Data Marketplace

The data marketplace era has truly arrived. OMI has focused on the SMB and SOHO market for years, with an SMB-SOHO database spanning more than 40 million business contacts, making it one of the largest of its kind. We’re honored to offer it on LiveRamp, along with our popular medical market database. Read the full February 2021 blog.


  • 4 Powerful Lessons from Spotify to Fuel #B2BMarketing Transformation Now

B2B marketers are shifting strategies and exploring new channels. What do these trends mean for data-driven digital marketers? Read the full March 2021 blog.


  • 3 Ways B2B Marketers Talk, Target & Engage in the Next Normal

The pandemic changed many things for B2B marketers, including what we say, how we target new customers, and where we engage with prospects. Read the full March 2021 blog.


  • 5 Ways to Reach & Resonate with SMB’s Right Now

Embracing data to bridge the gap and adapting your solutions for what SMBs need the most right now—as many have pivoted and reinvented themselves—is key to marketing to them effectively. Read the full May 2021 blog.


  • Meet Your Match: How Identity Graphs Solve Your Omni-Channel Dilemma

Identity graphs are game changing for omni-channel campaigns for many reasons, especially with OMI’s high LiveRamp match rate, but they’re not exactly simple. Here are straight-forward answers to some of the most frequently asked questions on identity graphs and match rates. Read the full July 2021 blog.


We’re happy to share our data marketing expertise through this blog and hope you keep coming back to see what’s new, as blogs are posted several times a month, or follow us on Twitter for updates.


What do you want to read more about in the year ahead? Reach out and we’ll add it to the lineup. And as always, our team stands ready to support you in your digital marketing needs.


From all of us at OMI, we wish you a Happy New Year!


Outward Media’s proven data cleansing services and targeted, accurate B2B data can enable you to achieve better digital marketing ROI and, ultimately, convert more prospects into customers. Go here to find out about leveraging our SMB and medical market data on the LiveRamp Data Marketplace, where 95% of our email data matches the identity graph for use with display ad marketing.


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