Blog post By Paula Chiocchi on 2023-05-03
Your marketing database represents your most valuable asset: people who have the potential to give you their business—or not. So why aren’t more marketers prioritizing their databases? The way I see it, database neglect causes companies to miss out on big opportunities
I recently shared my recommendations for marketing database optimization in an article for Forbes, "3 Database Strategies to Drive Better Customer Acquisition and Retention." In it, I share proven, actionable tips that will enable you to take customer acquisition and retention to the next level.
If you’re struggling to attract new customers or keep your current ones engaged, it may be time to re-evaluate your database strategies. Trust me, a well-maintained and accurate database can be a game-changer. Use my three strategies and your bottom line will thank you.
You can read the full article here.
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At OMI, we believe good things happen when you share your knowledge. That's why we're proud to educate marketers at every level - in every size and type of organization - about the basics of email marketing and the contact data that powers it.