The People, Innovations & Achievements That Shaped Our Growth & Gratitude in 2025

With the holiday season here, it’s the perfect time to share my deep gratitude for the people, accomplishments, shifts, and innovations that shaped OMI’s journey in 2025. Here are just a few of the many reasons we are thankful this year:

1. Our Incredible and Evolving Team

In an industry defined by change, our team continues to be OMI’s greatest constant—and our greatest advantage. This year, we expanded in exciting ways, adding new skillsets and expertise across AI, operations, social media, and other emerging areas that strengthen how we deliver for clients every day. These additions complement our core foundation of data scientists, performance marketers, and audience-building specialists who bring unmatched dedication to their craft. They continue to evolve, innovate, and support one another—and that’s something I’m profoundly grateful for.

2. The Launch of Our B2B Influence Podcast

A major highlight of 2025 was the launch of the B2B Influence Podcast, where I’ve had the privilege of speaking with visionary leaders across marketing, data, technology, healthcare, professional services, and more.

What began as a passion project quickly turned into a high-performing channel for insight, inspiration, and community. The response has exceeded our expectations and affirmed just how valuable real, unfiltered conversations are in today’s B2B world.

I’m sincerely thankful for every guest who joined us, every listener who tuned in, and every conversation that sparked new ideas, as well as for the team that takes the time to perfect every aspect of the podcast – from concept to production, delivery, and driving awareness.

You can catch the podcast on Apple, Spotify, Amazon and other leading platforms.

3. Our Inspiring Clients and the Success We’ve Earned Together

It’s a privilege to earn and keep the confidence of our clients, year after year, and nothing fuels us more than seeing them succeed. From agencies to emerging brands and Fortune 1000 companies, empowering organizations to achieve measurable results remains the most rewarding part of what we do, whether the engagement involves precision audience-building, acquisition campaigns, audience media activation, B2B2C data enrichment, or a mix of these and other services.

One standout win in the past year was a massive email acquisition campaign for a leading telecom provider. Conducted during a three-month period, it consisted of 9 million email sends and spanned two of the provider’s solution offerings.

Our performance data showed the following achievements:

• Leads Delivered: 872,411
• Open Leads: 335,188
• Open Clicks: 537,223
• Sales Attributed: 3,514
• Cost per Lead: $0.295
• A 13-point increase in ROI over previous years’ campaigns

Our primary goals were to elevate awareness and sales. At a high level, the campaign demonstrated how well-planned sequencing and high-quality data come together to drive conversions.

What made the difference?

• Our proven three-touch acquisition email model, designed to build engagement over time.
• A deep cleanse of the client’s internal prospect list to boost data quality and email deliverability.

Our success in this campaign was driven by a formula consisting of proven practices, an experienced team, a focus on results, and relentless attention to data quality. Go here to read more.

4. Advancing Our Award-Winning B2B Database With AI and More

Our incomparable focus on data quality, including our 95% email validity guarantee, continues to be a differentiator for us. It ensures marketers reach the right audiences across channels with precision and accuracy—while improving personalization, measurement, and campaign efficiency. And it’s why clients turn to us year after year and campaign after campaign.

With data quality as our motivation, in 2025 OMI experienced a breakthrough year in innovation by applying new methodologies to strengthen the depth and intelligence of our the award-winning B2B Living File® database across these areas:

• Data freshness
• Segmentation
• Enrichment
• Identity resolution spanning our B2B and B2B2C files

As we expanded our use of AI, one capability proved especially powerful: its ability to learn through continuous feedback. By iterating on outputs, refining prompts, and feeding performance data back into our workflows, we strengthened our targeting, messaging, and overall outcomes. The more we used AI, the smarter it became—and the richer our audience signals grew. In 2025, we applied these new AI-driven insights and profile attributes directly into our Living File® database, elevating the precision and performance of our custom audience-building services and driving even stronger results for our clients.

Go here to learn more about how we leveraged AI in 2025.

5. A Year of Agility and Audience-First Focus

This year brought both market complexity and opportunity. As market conditions continued to evolve, we leaned into what we do best: giving clients a proven way to navigate uncertainty with accurate data, precision targeting, reduced waste, and an audience-first strategy.

Our work in 2025 reinforced something we’ve always believed: staying ahead of the curve isn’t just a competitive advantage—it’s a responsibility to our clients.

Looking Ahead With Gratitude

This year we doubled down on growth and innovation to move our business forward. As we prepare for 2026, one thing is certain: we’re just getting started.

The year ahead promises expanded capabilities, more opportunities to share our story, and especially— more ways to empower marketers to grow smarter, faster, and with greater precision. But for now, I want to pause and recognize what matters most:

Our team. Our clients. And the shared success we achieved together in 2025.

Thank you for being part of this journey. We’re endlessly grateful, not just today but all year long—for your trust, your partnership, and your belief in the work we do.

If you’re planning your 2026 audience strategy, our team is here and ready to assist. Connect with us to get the conversation started.