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Forbes Agency Council member company Outward Media, Inc. announced that it has been published a new eBook.

Forbes Agency Council member company Outward Media Inc.  announced that it has been published a new eBook. TitledThe Executive’s 15-Minute Guide to Building a Successful Email Marketing Database, the eBook offers expert insight into how to acquire, utilize and optimize email data to create powerful business-to-business (B2B) email campaigns that deliver stronger sales, more sales leads and lasting customer relationships.

“Although most executives today understand the value and benefits of conducting email campaigns to deliver qualified leads to power their businesses, these same individuals often stumble when it comes to building a successful B2B email database,” said Paula Chiocchi, author of the eBook and CEO of Outward Media, Inc. (OMI). “This eBook consolidates my years of best-practice advice into a single guide to offer everything organizations need to know about acquiring and optimizing email marketing data.”

Established in 1998 and headquartered in Los Angeles, OMI offers fresh, accurate multi-channel marketing data and serves industry-leading telecommunications and wireless providers as well as Fortune 2000 firms and other businesses across a broad spectrum of industries. Delivering access to the email addresses of more than 16 million small-to-midsize businesses (SMB) and 25 million B2B contacts overall, OMI is best known for its 95 percent email data validity guarantee and for successfully helping organizations find new customers, enter new markets and grow their businesses.

The eBook is free of charge and can be downloaded here.

Source: Forbes