LOS ANGELES, CALIF. (PRWEB) APRIL 13, 2016
Outward Media, Inc. (OMI), a leading provider of multi-channel marketing data, today announced it has published a new e-book that offers expert insight into how to acquire, utilize and optimize email data to create powerful business-to-business (B2B) email campaigns that deliver stronger sales, more leads and lasting customer relationships. Titled “The Executive’s 15-Minute Guide to Building a Successful Email Marketing Database,” the e-book is available now at no charge on the OMI website.
“Although most executives today understand the value and benefits of conducting email campaigns to deliver qualified leads to power their businesses, these same individuals often stumble when it comes to building a successful B2B email database,” said Paula Chiocchi, author of the e-book and CEO of OMI. “This e-book consolidates my years of best-practice advice into a single guide to offer everything organizations need to know about acquiring and optimizing email marketing data.”
The e-book begins with the steps to take to examine existing customer information to determine the most ideal target prospects. Once this internal research is completed, marketers are better prepared to acquire data that supports the most relevant firmagraphics and delivers the strongest results.
Also emphasized in the e-book are the dangers of poor data quality—from low response rates to high opt-out and reported spam rates. In addition to taking steps to ensure data is clean and accurate, Chiocchi encourages marketers to take a longer-term view to their email campaigns, with a goal of cultivating a relationship with B2B prospects across the buyer journey to maximize ongoing success.
“Email data is constantly evolving, as people move on to new jobs and subscriber interests ebb and flow. That’s why managing and growing email lists is an ongoing process for businesses today,” added Chiocchi.