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Complimentary, concise videos provide marketers at all levels with practical tips and fundamentals for successful data-driven acquisition email marketing campaigns

LOS ANGELES – October 30, 2019 – Outward Media, Inc. (OMI), a leading provider of multi-channel marketing data, today announced a complimentary video series on email acquisition marketing best practices. Designed to educate marketing professionals at all levels – in businesses of all sizes and across a wide range of industries – the videos are available now at no cost on OMI’s website.

“At OMI, we know what it takes to develop and deliver campaigns that reach the right prospects to drive high-value leads and new business for our clients. We’re proud to share our knowledge with others who can benefit from our two decades of experience in email acquisition marketing,” said Paula Chiocchi, CEO, OMI.

Providing a breadth of resources in a single online location, the video series consists of 10 topical tracks each made up of several concise videos, most under five minutes in length. The topics cover the essentials that every marketer needs to know, including:

• Successful use of business contact data including email data as well as implementation of acquisition campaigns
• Email marketing legal guidelines
• How to write compelling subject lines
• Practical tips for evaluating Email Service Providers (ESPs), creative agencies, Customer Relationship Management (CRM) platforms and other martech tools

“Successful acquisition email marketing requires agility in adapting to frequent target audience shifts, market changes and new technology, making it difficult for many businesses to stay current with best practices,” said Chiocchi. “These quick, informative educational videos bridge the gap for a better understanding of what goes into an email acquisition campaign so businesses can improve what they get out of it.”  

OMI provides companies of all sizes with quality business contact data as well as data cleansing services, comprehensive email marketing services, and a full complement of analytical services to generate quality leads and achieve a high return on investment. Marketers and business leaders interested in learning more should contact Outward Media at request@outwardmedia.com. 

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About Outward Media

Established in 1998 and headquartered in Los Angeles, Outward Media, Inc. (OMI) offers fresh, accurate multi-channel marketing data and serves industry-leading telecommunications and wireless providers as well as Fortune 2000 firms and other businesses across a broad spectrum of industries. Delivering access to 33 million small-to-midsize business (SMB) email contacts across 18 million businesses, and a total of 45 million email addresses overall including manager and above titles at enterprise companies, OMI is best known for its 30-day 95 percent email data validity guarantee. The OMI mission is to empower organizations to find new customers, enter new markets and grow their businesses. For more information, visit http://www.outwardmedia.com or call 310-274-5312.

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       Media Contact:

        Paula Johns, Paula Johns Communications

        +1.760.522.0941

        paula@paulajohnscommunications.com