The People and Data That Drove Gratitude & Client Success in 2024

As the year winds down, it's easy to feel the rush of both personal and professional responsibilities—budget planning, holiday preparations, setting goals, and exchanging gifts. For most of us, even in the midst of year-end chaos, now is also the season for taking a meaningful pause for reflection. With our Thanksgiving holiday upon us here in the U.S., I’d like to take a moment to share my gratitude for the people, achievements and opportunities that shaped our journey in 2024.

These are some of the many reasons I’m feeling thankful this year:

1. Above All -- Our Incredible Team

In the fast-paced world of marketing, consistency is rare. That’s why I’m deeply grateful for our exceptional team of talented data scientists and performance marketers, who bring their best every single day. Their loyalty, expertise, and passion are the backbone of everything we do.

2. Our Inspiring Clients and Their Continued Success

Nothing inspires us more than seeing our clients succeed. From start-ups to Fortune 1000 firms, helping businesses achieve measurable results through our data-driven strategies has been immensely rewarding. One highlight? Supporting a leading e-commerce platform provider in achieving SMB engagement at scale. Here’s what they had to say about our efforts:

“We knew we needed a data partner we could trust to take on this important initiative. Based on my experience with OMI and the accuracy and quality of their data, as well as their leadership in the SMB space, I knew they were the best choice. The results have been outstanding and we’re just getting started.” – Third-Party Data Executive, Leading E-commerce Platform Provider (Check out the case study for more details.)

It’s a privilege to not only play a role in our clients’ growth stories but to also earn their ongoing trust and business.

3. Our Legacy in SMB and B2B2C Data

Through perseverance and innovation, OMI has built the world’s largest U.S.-focused SMB database—and it’s still growing. It is part of our award-winning B2B Living File® database, which also includes our recently-launched B2B2C file containing 145 million business contact records, with linkage to residential addresses and alternate emails for 90 million of those records. We developed our B2B2C data linkage capabilities in 2024 to address a growing trend – the blurring of the lines between our personal and professional lives. With our new file, marketers can now gain a more complete view of their prospects, with access to the personal and professional attributes that define them in their everyday lives – all in a single place. Go here to check out our case study on how a client leveraged our B2B2C data matching capabilities to power improved marketing reach and more personalized campaigns.

4. Staying Agile and Forward-Thinking

Leading a business is an exhilarating blend of opportunity and challenge. Small businesses like ours thrive by staying nimble in the face of change. This year, as economic shifts brought new complexities, we doubled down on our commitment to top-tier data quality, guiding our clients to navigate uncertainty and optimize ROI -- and their budgets -- by more effectively reaching the right target audiences. That’s why custom audience building for media activation and acquisition email campaigns has been one of our most popular services throughout 2024.

As “do-it-yourself” identity graphs became a priority for those brands wanting more control of their data, we also tapped into our massive database this year to help them fill in any data gaps. These gaps include important personal and professional attributes, which OMI offers in our B2B2C file to aid marketers in precision targeting and personalization.

Reflecting on OMI’s evolution, I’m proud of our adaptability and the way we’ve expanded beyond B2B email data to earn customer recognition and trust for the high quality, depth and scale we bring to our omni-channel and B2B2C audience data offerings. Staying ahead of the curve has always been our mantra, and we continue to embrace new innovations and shifting marketing trends to better anticipate our clients’ needs.

As we prepare for the future, we know change is constant. At OMI, we welcome change because it presents us with new opportunities to grow, innovate, and lead. One more thing I’m grateful for this year is to work alongside a dedicated team as well as the best customers and partners who all share this mindset.

What has brought you gratitude this year?

Reach out to our team today for assistance with your 2025 custom audience building needs.