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Blog post By Paula Chiocchi on 2023-05-31
One of the most important questions marketers should ask themselves as they embark on a new ad campaign is this: How do I direct our ad spend toward people who are ready to receive our messages, and how can I prevent it from being directed toward those who aren't?
Reducing ad spend waste is crucial for maximizing results. From my experience, here are seven best practices for tackling this challenge while boosting your marketing ROI with the same or fewer resources.
- Audience mirroring to analyze current customers to build a new audience with similar characteristics.
- Intent monitoring to track online behavior and identify deterministic and not probabilistic prospects who have shown digital intent -- indicating their interest in a pre-determined topic (that aligns with your offers).
- Identify graphs to build an anonymized audience of prospects with online and offline data from multiple providers and deliver ads across channels.
- Advising and consulting based on our deep understanding of the industry and our extensive third-party B2B contact database – using demographics, firmographics, segmenting, previous email campaign results and engagement, audience analytics, and more -- to uncover ideal audiences for clients.
Through strategies like these, you can save your budget from being wasted on the wrong audience.
Stay tuned for more news on what OMI is doing to assist B2B marketers in fighting ad fraud.
OMI has expertise in all seven of the above areas. Contact my team with any questions on minimizing ad waste and optimizing your digital advertising.
OMI’s high-quality B2B business contact data comes with a 95% email validity guarantee. Fortune 1000 firms and start-ups use our data to drive modern digital marketing initiatives—including intent monitoring, email marketing, ABM, and omnichannel campaigns utilizing display, social media, and more. Reach out to our team today for more information.
At OMI, we believe good things happen when you share your knowledge. That's why we're proud to educate marketers at every level - in every size and type of organization - about the basics of email marketing and the contact data that powers it.
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