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Identity Graph

Digital B2B Marketing Reimagined: OMI and LiveRamp

Are you looking for an audience to fuel your Display Ad campaign? What about a Social Media campaign?

Digital B2B marketing has been reimagined, with new data options for you to build your desired B2B audience. OMI has partnered with LiveRamp, making our 78MM+ business contacts available for segmenting and audience building on the LiveRamp platform. Using the LiveRamp Identity Graph, you have the flexibility to use the Demand Side Platform of your choice to fuel your digital campaigns.

  • B2B Prospect Data
  • Custom Segments available
  • Offline and Online Attributes

Benefits for Agency Partners

By combining OMI's 50MM+ B2B email contacts for campaigning with display ads, you can execute a digital approach using a single anonymized ID file from a single data store. We make it simple and easy.

  • Access to the largest SMB and SOHO data available for your clients’ campaigns
  • Medical vertical including doctors, nurse practitioners, nurses, dentists, clinics and hospitals are available
  • Segment and build audiences for display advertising
  • Expand your marketing reach
  • Use your existing LiveRamp account or work with us directly

Digitally Formatted

By combining OMI's 78MM+ B2B email contacts for campaigning with display ads, you can execute a digital approach using a single anonymized ID file from a single data store. We make it simple and easy.

Our Process

Define and Customize Your Audience

  • Custom-build an audience from the indentity graph to gain access to 75MM+ contact records - using OMI's data in combination with other data sources.
  • Data is anonymized to alleviate privacy concerns.
  • Audiences can be customized or segmented with pre-built segments.

Deliver Display Campaigns Through Your DSP of Choice

  • Flexible campaign delivery enables marketers to take the anonymized IDs from the identity graph to a demand-side platform to execute a display campaign.

Comprehensive B2B Identity Graph for Display Advertising

  • With the largest SMB and SOHO data available, OMI gives digital marketers a better way to identify the right prospects for their offers and engage them more effectively.
  • Adding our data to the LiveRamp identity graph allows digital marketers to better connect, control, and activate data to optimize advertising.

Download your FREE Ebook

At OMI, we believe good things happen when you share your knowledge. That's why we're proud to educate marketers at every level - in every size and type of organization - about the basics of email marketing and the contact data that powers it.

Five Best Practices for Using Email Marketing to Target SMBs

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The Executive's 15-Minute Guide to Building a Successful Email Marketing Database

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A 15-Minute Guide to Fortune 2,000 Businesses and Executives

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Contact us today

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Chris Lelles

30 Minute Consultation with Chris Lelles

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