The end of the year is a busy time, both professionally and personally, but as a CEO for more than two decades, one thing I’ve learned is that it’s always important to pause and practice gratitude. As we once again face circumstances of change and challenge in the B2B marketing industry, here are just a few of the many reasons why I’m grateful:

Our dedicated team.

The fast pace of business is a constant, especially in digital marketing. Which makes me even more grateful to have our loyal staff to count on each day. We pride ourselves in having the best data scientists in the business, and this year we welcomed a new team member, Dalia Charles, who has brought both fresh enthusiasm and a sense of calm to our workdays.

The shift to hybrid work.

While I’m glad I was decisive early in the pandemic to switch to remote work for our employees, I’m especially grateful now that we are able to be in person again and adopt a hybrid work schedule. Today, our team comes into the office three days a week and works at home the other two. This provides the flexibility to focus on our health and wellbeing so that we can do our best work for our customers while still allowing us to collaborate together in an office environment when needed.

Our customer successes.

The success of our clients means everything to us. Knowing the value we offer through our high-quality data and how to translate that into successful acquisition campaigns has led to tremendous wins for our customers. For example, this year our data fueled 25X ROI for a leading telecom provider. I’m thankful for how we’ve been able to support our clients in achieving their most important goals, whether it’s acquisition campaigns, intent data programs, data cleansing, campaign strategy and management, or any of our other services.

Building the world’s largest SMB database.

Through hard work and dedication, OMI has built the world's largest U.S.-based SMB database and it continues to grow. The time and effort that has gone into the database, including maintaining the highest data quality standards, is unparalleled in our industry.

There are more changes on the horizon. From cookies to new regulations, data privacy is top of mind. I’m thankful our database maintains consumer privacy, with an estimated 90% of email contacts opted in.

OMI has evolved and grown in many ways since its founding and we will continue to do so. I’ll always be a champion of change – seeking new ways to improve the business is a priority of mine. I’m proud to say that my team has adopted the same mindset. And although we’ve had our resolve put to the test these past few years, it’s prepared us for what’s to come. That’s why, with gratitude, we are ready to take on 2023.

What are you grateful for this year?

Did you know? Over 75 million of OMI’s 80 million manager- and professional-level and above contacts are matched to the LiveRamp RampID graph, including 65 million records from our SMB and medical market databases. Contact us today to learn more about building a custom audience.