NEWS: Say Hello to New Customers: 4 Steps to Get the Most Out of Acquisition Campaigns Schedule a Call

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Blog post By Paula Chiocchi on 2019-11-06

Successful acquisition email marketing requires agility in adapting to frequent target audience shifts as well as new marketing trends and technology, making it difficult for many businesses to get it right. At OMI, our business is built to address the evolving market. For more than two decades we’ve developed and delivered acquisition campaigns that reach carefully targeted prospects to drive high-value leads and new business for our clients. Today, we’re proud to share that knowledge with the launch of a series of quick, informative educational videos. The idea is to bridge any experience gaps that marketers might have and enable them to gain a better understanding of what goes into email acquisition campaigns – and the pitfalls to avoid – so that they can improve what they get out of them.


Our new complimentary videos are designed to educate marketers at every level, in every size and type of organization, about the basics of email marketing and the contact data that powers it. The series consists of 10 tracks covering all the essential building blocks of email data and acquisition email marketing -- available in a single online location. Recognizing that time is valuable, each video is under five minutes in length. The topics cover the essentials that every marketer needs to know, including:


  • Successful use of business contact data including email data as well as implementation of acquisition campaigns
  • Email marketing legal guidelines
  • How to write compelling subject lines
  • Practical tips for evaluating Email Service Providers (ESPs), creative agencies, Customer Relationship Management (CRM) platforms and other martech tools


I hope you’ll check them out here when you have a few minutes. Marketers and business leaders interested in learning more should contact my team at


Outward Media’s proven data cleansing services and targeted, accurate email data can enable you to achieve better email marketing ROI and, ultimately, convert more prospects into customers. Take a look at our case studies to find out more.


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At OMI, we believe good things happen when you share your knowledge. That's why we're proud to educate marketers at every level - in every size and type of organization - about the basics of email marketing and the contact data that powers it.

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