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OMI Database Cleansing Service Boosts Email Success for Fortune 10 Firm | Date: 2018-11-10

Outward Media, Inc. (OMI), a leading provider of multi-channel marketing data, today announced its database cleansing, enhancement and maintenance service was successfully used by a leading Fortune 10 firm. OMI’s service, which runs a deep clean on databases to remove and correct inaccurate data, cleansed 35 million records for the company, suppressing 37 percent of the data to provide increased deliverability and engagement.

Regularly enhancing and updating prospect and customer records is critical to maintaining a healthy database and optimizing marketing ROI, according to Paula Chiocchi, CEO, Outward Media.

“Valid and relevant data is essential for effectively reaching prospects and customers using email. OMI’s data cleansing service removes harmful data and enhances data accuracy to help clients achieve greater email marketing success,” Chiocchi said.

Utilizing the sizable OMI Clean-Send Suppression Database, which is a list of harmful or negative email data, the rigorous cleaning process includes reviewing and correcting addresses, company and contact names along with email verification services. Taking it a step further, OMI will attempt to replace any incorrect email addresses, making this service ideal for businesses in need of boosting their email deliverability. The Clean-Send Database spans contact data for both small-to-midsize businesses (SMBs) and enterprise contacts.

Up to 95 percent of the Fortune 10 firm’s database consisted of records acquired from multiple external providers, with the balance coming from CRM data sources. For the initial batch cleanse of 35 million records, which included email records, 37 percent were suppressed. OMI’s email verification process identified and removed 27 percent of the email addresses due to hard bounces and nine percent were identified as spam traps. Additionally, a small percentage was removed to comply with GDPR, the European regulation on data protection and privacy.

“The risk of bad data damaging a company’s email send score and IP address reputation can be detrimental to email marketing efforts,” Chiocchi said. “We are proud to strengthen data accuracy and protect email sender reputation for such an influential client, empowering them to get more value and better results out of their campaigns.”

Following the success of the initial three-week staged cleaning process, the provider signed a three-year contract with OMI to cleanse up to five million records per month to maintain accuracy and ensure the highest quality of data for campaign usage. The results also fueled cost savings for the company to renegotiate data rates with its third-party providers based on data quality.

“At OMI, we know the value that can be achieved through high-quality data, so we do everything we can to empower our clients,” Chiocchi said. “We are constantly updating our data to provide the most relevant, precise results and enhance database accuracy for our clients through data cleansing.”

In addition to data cleansing, OMI is recognized for its fresh, accurate multi-channel marketing data, which it provides to Fortune 2000 firms and other businesses across a broad range of industries.

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About Outward Media
Established in 1998 and headquartered in Los Angeles, Outward Media, Inc. (OMI) offers fresh, accurate multi-channel marketing data and serves industry-leading telecommunications and wireless providers as well as Fortune 2000 firms and other businesses across a broad spectrum of industries. Delivering access to 33 million small-to-midsize business (SMB) email contacts across 25 million businesses, and a total of 45 million email addresses overall including manager and above titles at enterprise companies, OMI is best known for its 95 percent email data validity guarantee. The OMI mission is to empower organizations to find new customers, enter new markets and grow their businesses. For more information, visit or call 310-274-5312.

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