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LOS ANGELES, CALIF. (PRWEB) APRIL 13, 2016

Outward Media, Inc. (OMI), a leading provider of multi-channel marketing data, today announced it has published a new e-book that offers expert insight into how to acquire, utilize and optimize email data to create powerful business-to-business (B2B) email campaigns that deliver stronger sales, more leads and lasting customer relationships. Titled “The Executive’s 15-Minute Guide to Building a Successful Email Marketing Database,” the e-book is available now at no charge on the OMI website.

“Although most executives today understand the value and benefits of conducting email campaigns to deliver qualified leads to power their businesses, these same individuals often stumble when it comes to building a successful B2B email database,” said Paula Chiocchi, author of the e-book and CEO of OMI. “This e-book consolidates my years of best-practice advice into a single guide to offer everything organizations need to know about acquiring and optimizing email marketing data.”

The e-book begins with the steps to take to examine existing customer information to determine the most ideal target prospects. Once this internal research is completed, marketers are better prepared to acquire data that supports the most relevant firmagraphics and delivers the strongest results.

Also emphasized in the e-book are the dangers of poor data quality—from low response rates to high opt-out and reported spam rates. In addition to taking steps to ensure data is clean and accurate, Chiocchi encourages marketers to take a longer-term view to their email campaigns, with a goal of cultivating a relationship with B2B prospects across the buyer journey to maximize ongoing success.

“Email data is constantly evolving, as people move on to new jobs and subscriber interests ebb and flow. That’s why managing and growing email lists is an ongoing process for businesses today,” added Chiocchi.

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About Outward Media 
Established in 1998 and headquartered in Los Angeles, Outward Media, Inc. (OMI) offers fresh, accurate multi-channel marketing data and serves industry-leading telecommunications and wireless providers as well as Fortune 2000 firms and other businesses across a broad spectrum of industries. Delivering access to the email addresses of more than 16 million small-to-midsize businesses (SMB) and 25 million B2B contacts overall, OMI is best known for its 95% email data validity guarantee and for successfully helping organizations find new customers, enter new markets and grow their businesses. For more information, visit http://www.outwardmedia.com or call 310-274-5312.