Blog post By Paula Chiocchi on 2015-11-04
This past summer, I wrote a blog post about subject lines, which generated some positive reader feedback. Perhaps the spike in interest was because subject lines are the first hurdle to overcome when creating an email message. Maybe it was because marketers realize their importance, and that’s why they continue to struggle with them.
It turns out, there is some good news – and some specific things that can be done about subject lines as the holiday season approaches. An analysis of a billion emails by Retention Science to determine which ones get opened the most shows that the months and weeks leading up to Christmas offer the highest click-through rates and lowest unsubscribe rates compared to the rest of the year.
It seems ‘tis the season for a real opportunity for email marketers: people are on the lookout for shopping deals, need to get through their long to-do lists, and are more open to your message. With that in mind, here are a few things you need to know about email subject lines during the months of November and December.
When it comes to subject lines, the stakes are indeed high. If marketers get this wrong, the rest of the message will probably not be read – or may not be delivered in the first place – making the overall communication irrelevant. It seems the stakes are even higher as the holiday season approaches, and the rewards are greater, too. With all that’s happening in the months ahead, a subject line and message from you that’s on point can help your prospects get through their busy holiday bustle, and put you in position to end the year on a high note.
If you need to boost your email marketing success this holiday season, give BizFACTZ B2B marketing data a try.BizFACTZ allows you to reach targeted contacts with precision and accuracy. Clickhere to register on our site and use the offer code “INTRO” at checkout to receive a 20% discount on your first order.
Image Copyright: annaleni / 123RF Stock Photo
At OMI, we believe good things happen when you share your knowledge. That's why we're proud to educate marketers at every level - in every size and type of organization - about the basics of email marketing and the contact data that powers it.