Our B2B Lead Gen Playbook: 6 Strategies for Success
Blog post By Paula Chiocchi on 2025-05-07
Email is still the cornerstone of business-to-business (B2B) marketing. According to recent research, 73% of buyers prefer it, which means it's not going anywhere. However, the same research shows that email-only campaigns delivered 29% fewer leads year over year. That's a wake-up call for those marketers still relying on siloed tactics.
As a B2B data compiling and performance marketing agency, we can tell you that modern B2B buyers demand more personalized, timely and cross-channel engagement. Getting lead gen right today requires a smarter, more connected strategy that blends data, AI and content to meet buyers where they are.
Check out our latest Forbes article for insights into the B2B lead gen best practices that are driving success for our Fortune 1000 clients in 2025:
The B2B Lead Generation Playbook: What’s Working in 2025
The strategies featured in the article are making an impact for our clients now. Reach out to our team to find out about leveraging them for your business to drive additional growth this year and beyond: request@outwardmedia.com.
DOWNLOAD YOUR FREE ebook
At OMI, we believe good things happen when you share your knowledge. That's why we're proud to educate marketers at every level - in every size and type of organization - about the basics of email marketing and the contact data that powers it.
-
The Executive's 15-Minute Guide to Building a Successful Email Marketing Database
-
A 15-Minute Guide to Fortune 2,000 Businesses and Executives
-
Five Best Practices for Using Email Marketing to Target SMBs