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Blog post By Paula Chiocchi on 2023-09-27
Like most things in life, it's essential to avoid the trap of doing the same things repeatedly while expecting different outcomes. This is true when it comes to email marketing. Take it from me, with nearly two decades of leading acquisition email campaigns for clients, I’ve journeyed through the evolution of email. Along with our team, we live and breathe email marketing and understand the best practices that work today – and those that need to be left behind.
To revitalize your email campaigns and achieve optimal performance, here are seven proven strategies we use to achieve the best results for our clients:
Remember, relevance is the key to capturing your audience's attention. By implementing these strategic email campaign remediation tips, you'll resonate with your target audiences, ultimately leading to improved results and increased interest in your communications.
Reach out to find out more about our massive B2BC contact database to fuel your omnichannel digital campaigns. It now has over 145MM B2BC contacts with email addresses and social profiles!
At OMI, we believe good things happen when you share your knowledge. That's why we're proud to educate marketers at every level - in every size and type of organization - about the basics of email marketing and the contact data that powers it.
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