Many aspects of our business have changed since I started OMI in 1998. For one, email marketing was still relatively new (!) and our decision to focus on this channel early on enabled us to grow a large and accurate email database to best serve our customers. As such, over the years my “elevator pitch” for OMI has evolved. It continues to change, too -- especially as new marketing trends have emerged such as an omnichannel approach, intent monitoring and identity graphs.

An effective elevator pitch is something every executive should always have ready in their back pocket, even after years in business. Brief but memorable, it offers a way for you to clearly articulate what your business offers and how it solves problems for your customers. It’s not meant to convert, but as a Hubspot article says, it is intended to “earn a second conversation.”

A good pitch should be goal-oriented and show your value, whether you’re talking to a prospective customer at a trade show or an acquaintance who asks about your work (or if you’re literally sharing an elevator with someone). You never know if the person you’re talking to could be looking for exactly what you offer or have the perfect referral in mind.

I recently had the opportunity to level up my elevator pitch skills during a video interview with Daily Ad Brief for their “Digital Champions” feature. It was great getting to share what OMI does and how we address pain points for our customers. We also talked about some of the top trends we’re seeing in digital marketing including the interesting shift to B2P (business to person) marketing and how OMI helps our customers make that shift.

A constant of digital marketing is it’s always changing, so I know my elevator pitch will continue to change as OMI adapts to the market. You can watch or listen to the interview or read the summary article here.

Outward Media’s proven data cleansing services and targeted, accurate B2B data can enable you to achieve better digital marketing ROI and, ultimately, convert more prospects into customers. Go here to find out about leveraging our SMB and medical market data on the LiveRamp Data Marketplace, where 95% of our email data matches the identity graph for use with display ad marketing.