NEWS: Say Hello to New Customers: 4 Steps to Get the Most Out of Acquisition Campaigns Schedule a Call
Blog post By Paula Chiocchi on 2019-10-30
It’s no secret that a solid data acquisition strategy is needed to attract new customers and generate incremental revenue, but many marketers still struggle with actually putting their strategies in motion.
A newly published report by DemandGen provides some interesting insights on this topic, stating that while only about a third (32%) of marketers say their B2B data acquisition strategy needs minor enhancement, a full 43% admit it requires significant improvement. And only 16% classify their program as “solid,” while 9% confess it’s not working at all.
The report goes on to say that these marketers aren’t sitting still. Most are planning to invest in methods to combat old and outdated data, remove data silos and minimize legacy technology issues.
Other marketers are thinking outside the box entirely, turning to a few interesting strategies where I see real promise ahead when it comes to using data to drive business growth. Take a look:
As a side note, because email marketing is a huge part of our business model at OMI, one aspect of the DemandGen report that really caught my attention was this: the two most widely used data fields that marketers use and pursue are the contact name and the email address. At OMI, we specialize in providing both of those fields, allowing our clients to reach a very precise audience, right down to the title, industry, size of organization, geographic location and much more.
Clearly, email marketing will continue to reign supreme into 2020 and beyond, and will only get more exciting, relevant and effective as it is combined with powerful new tools such as intent data. How are you planning to elevate your data acquisition strategy in 2020? Let us know how we can support you.
Outward Media’s proven data cleansing services and targeted, accurate email data can enable you to achieve better email marketing ROI and, ultimately, convert more prospects into customers. Take a look at our case studies to find out more.
At OMI, we believe good things happen when you share your knowledge. That's why we're proud to educate marketers at every level - in every size and type of organization - about the basics of email marketing and the contact data that powers it.
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Our team will be happy to answer any of your questions.