NEWS: Say Hello to New Customers: 4 Steps to Get the Most Out of Acquisition Campaigns Schedule a Call
Call 310-274-5312
Blog post By Paula Chiocchi on 2019-05-15
Today, providing a seamless experience for prospects and customers is critical to earning their trust – and winning and keeping their business. Whether these folks are looking at your website on their mobile screens, checking out your social posts, using your mobile app, or talking to your sales or support reps via phone or chat, it’s important to create a unified brand presence. Any inconsistency or disconnect can cause confusion, leading to lost business, a decrease in brand loyalty or even a dreaded bad review online.
Omni-channel marketing is the glue that holds brand consistency together. The need for it is not going away. At the same time, omni-channel is evolving, just as marketing technologies and strategies evolve. That’s why we wanted to dive a little deeper into the topic and offer up these five fresh but proven tips:
Today more than ever, the customer is “always right.” An effective omni-channel strategy is the key to ensuring they get the right experience across all your communications – in a consistent, coordinated and complimentary way.
What’s your take on omni-channel marketing – is it going away or is it here to stay?
Outward Media’s proven data cleansing services and targeted, accurate email data can enable you to achieve better email marketing ROI and, ultimately, convert more prospects into customers. Take a look at our case studies to find out more.
At OMI, we believe good things happen when you share your knowledge. That's why we're proud to educate marketers at every level - in every size and type of organization - about the basics of email marketing and the contact data that powers it.
Five Best Practices for Using Email Marketing to Target SMBs
Get it NowThe Executive's 15-Minute Guide to Building a Successful Email Marketing Database
Get it NowA 15-Minute Guide to Fortune 2,000 Businesses and Executives
Get it NowOur team will be happy to answer any of your questions.