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Blog post By Paula Chiocchi on 2018-11-28
It’s never easy to build a marketing budget, especially when macroeconomic uncertainties abound – from stock market fluctuations, to interest rate hikes and more. But when it comes to your marketing technology (martech) priorities, fortunately we have Gartner’s 2019 CMO Spend Survey to guide us. Gartner recently polled over 600 marketing leaders across North America and the U.K. to benchmark the state of their 2019 spend. Here are my key takeaways for email marketers:
With the choppy seas of uncertainty ahead, marketers may still have funds and data at their disposal, but expectations for their ability to drive results continues to escalate. Fortunately, as email continues to show proven ROI and an ability to deliver new customers and revenue, it’s the one marketing element that will again add stability to marketers’ journeys in 2019.
What’s at the top of your martech spend list for the year ahead?
Outward Media’s accurate, targeted email data can enable you to achieve better email marketing ROI by targeting your best prospects – including top-level executives -- and, ultimately, converting more prospects into customers. Take a look at our case studies to find out more.
At OMI, we believe good things happen when you share your knowledge. That's why we're proud to educate marketers at every level - in every size and type of organization - about the basics of email marketing and the contact data that powers it.
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